Posted on April 02 2014
This is an archived post, written in 2014 for the original Inverse Culture blog. It's a quality read, so we thought we'd resurrect it from the dead.
What is a Culture Clash you say? It is where four crews battle through four rounds to win the screams, yells and affections of the crowd they are performing to.
This year the competitors were last years champs Boy Better Know, Stone Love, A$AP Mob and Rebel Sound.
Red Bull Culture Clash was held in Earls Court, London where 20,000 fans basked in the ear-splitting sound clash between a splattering of genres. So what does this entail? To win the hearts of the crowds, the four crews must bring out old anthems, re-imagining classic songs from the past 50 years while also dissing their competitors throughout the whole show. And don’t forget the pre-prepared segments and surprise guests also brought in to woo the crowd.
So, as you can guess – A$AP Mob came into this completely under-prepared. So poorly prepared, that they basically performed their regular concert set, which is of course not the point of the Culture Clash. The other crews made sure to point out their obvious lack of preparation, which is disappointing considering the effort put in by the other crews.
The winner is gauged via a decibel meter, with Rebel Sound taking the win with a score of 108 decibels. Check out the clips, it’s a great concept, and a fresh means of consuming the sometimes tired concert format.
EDIT: One thing A$AP Mob did right was gift the people with a live version of their future banger/sequel, Pretty Flacko 2 (part of the track can be heard on A$AP’s latest video, Multiply). Check the short clip below: