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FOR HIP-HOP HEADS.
BY HIP-HOP HEADS.

WELCOME HOME.

We are Inverse Culture - the original hip-hop head’s brand - a hustle-driven hip-hop platform dedicated to representing a love of hip-hop, knowledge, and everything in between.

Our mission is to flip your perspective when it comes to hip-hop culture by always questioning the norm. 

To recognize true quality, without bias. To salute the legends who first paved the way. To support those who will carry the torch. To always embody the culture. 

We exist for those who live for hip-hop.
BY SUPPORTING ARTISTS, FASHION LABELS AND EVENTS, TOGETHER WE CAN GROW THE CULTURE IN THE MANNER WE CHOOSE. 

Rude Vogue

Rude Vogue is a streetwear label based out of Saskatoon, Canada. With an athletic yet minimalistic focus, they have taken their country by storm with their crisp apparel.
Explore Rude Vogue

The Real Fake

The Real Fake is a streetwear label straight outta the sunny state of California. Their brand is defined by a singular, philosophical question: can a fake brand be a real brand?
Explore The Real Fake

Meet Our Artists

Brooklyn, New York
Radamiz is the Brooklyn, New York native who in the last couple years has gained notoriety and heavy rotation thanks to his classic NY sensibilities, and in 2017 shared the stage with legendary MC Nas.
Madison, Wisconsin
The 19 year old Madison, Wis native has a narrative ambition and a complex perspective to back up the weathered-beyond-his-years voice, which he easily switches with his dense, salient rhymes.
Shibuya, Japan
From Jay-Z to Mos Def, Atsuko has made an impact on hip-hop culture with her unique photography that is inspired by both New York and Japan - the two worlds she lived in.
TRUST YOUR OWN JUDGEMENT. DON’T BE A LAMB. THE PACK WILL ALWAYS GO WITH THE GRAIN, WE AIM TO NEVER DO THE SAME. 

BE THE AUTHENTIC YOU. DON’T SUCCUMB TO PRESSURES. DON’T BE SWAYED BY OTHERS.

Expand Your Knowledge

Music Industry: The DIY Version
A 5 part series diving into the intricacies of breaking into the industry, DIY style.
Read
The Greatest Guest Verses in Hip-Hop Series
A 2 part series exploring all of the hardest feature verses that have been dropped through hip-hop history.
Read
Q&A: You Ask, We Answer
Read the IC crew's hot takes on any questions on the state of the rap game and much more.
Read
Hip-Hop Historicals
Delve into the rich history of hip-hop and learn incredible stories about classic artists that will blow your top off.
Read
BREAK THE RULES, QUESTION THE PARADIGM, BE SELF-MADE.

IGNORANCE IS THE ENEMY. YOUR VOICE IS KING.

WELCOME TO THE MOVEMENT.

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